DALL-E 3 is OpenAI's text-to-image generation model, integrated directly into ChatGPT and available via the OpenAI API. It represents a significant improvement over previous versions, with notably better ability to follow complex prompts, render text accurately within images, and produce coherent, detailed compositions.
Unlike Midjourney, DALL-E 3 is accessed through a conversational interface — users describe what they want and can refine the image through natural language follow-up prompts. This makes it significantly more accessible for users who are not familiar with prompt engineering techniques.
The model excels at illustrations, conceptual images, and any scene requiring specific text elements. ChatGPT Plus subscribers get access to DALL-E 3 generation as part of their subscription, making it extremely cost-effective for existing users. The API is also available for developers building image generation into their own applications.
Designers, Marketers, Content Creators, Bloggers, Developers, Educators, Social Media Managers
| Plan | Price | Key features |
|---|---|---|
| Via ChatGPT Plus | £16/month | Included with ChatGPT Plus subscription, limited generations per day |
| API | Pay per use | $0.040 per image (standard), $0.080 per image (HD) via OpenAI API |
DALL-E 3 is the most accessible AI image generator available, primarily because it is bundled with ChatGPT Plus at no extra cost. The conversational refinement workflow is genuinely intuitive compared to Midjourney's prompt-engineering approach. While Midjourney still produces more aesthetically impressive results for artistic images, DALL-E 3 is harder to beat for practical everyday image creation — particularly for images that require accurate text rendering. No affiliate programme available as it is part of OpenAI.