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HubSpot

Made by HubSpot Inc.  ยท  Last reviewed May 2026
Marketing Free plan available Affiliate programme
4.6 โ˜…
Our rating
200k+ businesses
Users
Free / From $15/user/mo
Pricing
2006
Launched
Web, iOS, Android, Desktop
Platforms
Company
HubSpot Inc.
Category
Marketing
Affiliate programme
โœ“ Available
Platforms
Web, iOS, Android, Desktop

What is HubSpot?

HubSpot is a comprehensive customer platform combining CRM, marketing automation, sales tools and customer service software. In 2025, HubSpot introduced Breeze โ€” its AI suite โ€” which layers intelligent automation throughout the entire platform.

Breeze consists of several components: Breeze Copilot assists with drafting emails, summarising meetings and analysing data. Breeze Agents are specialised AI teammates that autonomously handle tasks end-to-end โ€” from prospecting and content creation to customer support. Breeze Intelligence enriches contact and company data automatically.

In April 2026, HubSpot introduced outcome-based pricing for its AI agents, charging only when the AI delivers a measurable result (a resolved conversation, a qualified lead) rather than per usage. This positions HubSpot as one of the first major SaaS platforms to tie AI pricing directly to business outcomes.

HubSpot is used by over 200,000 businesses worldwide and is particularly strong for small to medium-sized businesses wanting all their customer tools in one place.

Who is it aimed at?

Marketing Teams Sales Teams Customer Service Teams SMBs Marketing Agencies Startups

Marketing Teams, Sales Teams, Customer Service Teams, SMBs, Marketing Agencies, Startups

Pricing

PlanPriceKey features
Free $0/month CRM, email tracking, live chat, basic reporting โ€” no AI agents
Starter From $15/user/mo Core Hub tools, basic automation, no Breeze AI agents
Professional From $90/user/mo Full Breeze AI access, advanced automation, 5,000 AI credits/month
Enterprise From $150/user/mo Custom AI limits, SSO, advanced permissions, 10,000 AI credits/month

Pros and cons

Pros

  • Most complete all-in-one CRM and marketing platform available
  • Breeze AI is deeply integrated โ€” not bolted on as an afterthought
  • April 2026 outcome-based pricing means you only pay when AI delivers results
  • Free CRM tier is genuinely useful โ€” not just a crippled trial
  • 30% recurring affiliate commission for the first year
  • Used by 200,000+ businesses โ€” extremely credible recommendation

Cons

  • Pricing is genuinely complex โ€” per seat, per contact, per Hub, plus AI credits
  • Mandatory onboarding fees of $3,000-$7,000 on Professional and Enterprise plans
  • AI Breeze agents require Professional or Enterprise tier โ€” not available on Starter
  • Per-contact billing on Marketing Hub can escalate costs rapidly as lists grow
  • Auto-upgrade feature can lock you into a higher plan tier unexpectedly
  • Affiliate commission limited to first year โ€” not lifetime recurring

AI Tool Bible verdict

HubSpot is the most complete all-in-one customer platform available, and the Breeze AI layer makes it significantly more powerful for teams that are already inside the ecosystem. The 30% recurring affiliate commission for the first year is generous given HubSpot's high subscription values. The main caveat is complexity โ€” pricing is genuinely confusing with per-seat costs, per-contact marketing billing, mandatory onboarding fees and a credit system for AI features. Worth recommending to professional marketing audiences, but be transparent about the real cost.

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