Loom is an asynchronous video messaging tool that makes it easy to record and share screen recordings, walkthroughs and video messages. In 2023, Atlassian acquired Loom for $975 million, and since then the platform has been deeply integrated with AI capabilities.
Loom AI automatically generates a title, summary and list of action items for every video recorded — removing the need for recipients to watch the full recording when a quick summary will do. The AI can also answer questions about a video's content and create chapters automatically.
The tool is particularly valued by remote teams who use video messages to replace meetings, provide feedback, demonstrate software bugs, create onboarding walkthroughs or give design critiques. Video messages are faster to create than written explanations and far more informative than text alone.
With over 25 million users, Loom has become the default asynchronous communication tool for distributed teams. Since the Atlassian acquisition, it integrates tightly with Jira and Confluence.
Remote Workers, Product Teams, Engineering Teams, Customer Success Teams, Educators, Managers, Sales Teams
| Plan | Price | Key features |
|---|---|---|
| Starter | $0/month | 25 videos, 5-min max, AI summaries, basic analytics |
| Business | $15/user/month | Unlimited videos, unlimited length, custom branding, advanced analytics |
| Business + AI | $20/user/month | Everything in Business plus full AI features, transcripts, Q&A |
| Enterprise | Custom pricing | SSO, advanced security, custom data retention, Atlassian integrations |
Loom is one of those tools where once you start using it, you cannot imagine working without it. The AI summaries are a standout feature — they mean your recipients can get the gist in 30 seconds rather than watching a 5-minute video. The free plan is generous, and the tool is now deeply embedded in Atlassian's ecosystem. No current affiliate programme, but Loom drives strong search traffic and is a highly relevant listing for productivity and remote work audiences.