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Framer

Made by Framer B.V.  ยท  Last reviewed May 2026
Design Free plan available Affiliate programme
4.6 โ˜…
Our rating
3M+
Users
Free / From $10/mo
Pricing
2014
Launched
Web, macOS
Platforms
Company
Framer B.V.
Category
Design
Affiliate programme
โœ“ Available
Platforms
Web, macOS

What is Framer?

Framer is a web design and publishing platform that bridges the gap between design tools like Figma and website builders like Webflow. Its AI capabilities allow users to generate entire websites from a text prompt, auto-layout responsive designs, generate on-brand copy, and create AI images directly within the design canvas.

The platform is particularly popular with product teams, startups and designers who want to build marketing websites and landing pages with the level of design control usually reserved for hand-coded sites, but without needing to write CSS or JavaScript. Framer generates production-ready code under the hood, so published sites are fast, accessible and SEO-friendly.

The AI site generator can produce a complete multi-section website from a company description in under a minute โ€” including layout, copy, imagery and responsive behaviour. Users then customise the generated site using Framer's visual editor, which supports component libraries, animations, CMS collections and custom domains.

With strong brand appeal among designers and a generous free tier for a single site, Framer has become the tool of choice for building high-quality marketing sites quickly.

Who is it aimed at?

Designers Startups Product Teams Freelance Web Designers Marketers Founders

Designers, Startups, Product Teams, Freelance Web Designers, Marketers, Founders

Pricing

PlanPriceKey features
Free $0/month 1 published site, Framer subdomain, unlimited pages, AI tools
Mini $10/month 1 site, custom domain, 1,000 visitors/month, no Framer branding
Basic $20/month 1 site, custom domain, 10,000 visitors/month, CMS collections
Pro $40/month Unlimited sites, unlimited visitors, staging, password protection
Enterprise Custom pricing SSO, advanced security, dedicated support, SLA

Pros and cons

Pros

  • AI generates a complete multi-section website from a text description in under a minute
  • Production-quality output โ€” fast, accessible and SEO-friendly sites
  • Design-forward UI gives more creative control than traditional website builders
  • CMS collections for blogs, portfolios and dynamic content built in
  • Generous free tier includes one published site with custom domain
  • Affiliate programme available with strong commissions

Cons

  • Steeper learning curve than Squarespace or Wix for non-designers
  • E-commerce features less mature than dedicated platforms like Shopify
  • Framer-specific component system requires time to master fully
  • Sites hosted on Framer โ€” limited flexibility for self-hosting
  • Pricing can escalate quickly for teams needing multiple published sites

AI Tool Bible verdict

Framer is the most design-forward AI website builder available. The quality of the output โ€” in terms of visual design, responsiveness and site speed โ€” significantly exceeds what traditional website builders like Squarespace or Wix produce. The AI site generation is impressive, and the combination of a visual editor with production-quality output is unique. The affiliate programme offers strong commissions, making it a worthwhile listing particularly for design and startup audiences.

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