Lovable (formerly GPT Engineer) is an AI-powered full-stack app builder designed for non-technical founders and product builders. You describe what you want to build in plain English, and Lovable generates a complete web application including frontend, backend, database and authentication — then deploys it to the cloud instantly.
Lovable's philosophy is product-first: you think and communicate in terms of features and user flows, not code. Its chat-first interface walks through your requirements, proposes a data model, generates UI components and wires up the backend in a conversational workflow. The generated code is clean, exportable to GitHub, and deployable anywhere.
In early 2026, Lovable launched Lovable 2.0 with Lovable Cloud — a production-ready Supabase-powered backend that provisions automatically with every workspace, eliminating the need to configure databases, auth or storage separately.
Lovable reached $20M ARR in just two months after launch — the fastest-growing European startup in history — and carries a $6.6 billion valuation as of early 2026. It is particularly popular with non-technical founders, indie makers and product teams who want to ship without hiring developers.
Non-technical Founders, Indie Makers, Product Managers, Startup Teams, Freelance Designers, Marketing Teams
| Plan | Price | Key features |
|---|---|---|
| Free | $0/month | 5 daily credits (up to 30/month), public projects, 5 subdomains |
| Pro | $25/month | 100 monthly credits + 5 daily, custom domains, credit rollover, unlimited users |
| Business | $50/month | 100 credits + SSO, team workspace, role-based access, design templates |
| Enterprise | Custom pricing | Dedicated support, SCIM, audit logs, custom publishing controls |
Lovable is the most impressive tool in the AI app builder category for non-technical users. The speed from idea to deployed application is genuinely remarkable — a functioning MVP in hours rather than weeks. The $20M ARR in two months speaks for itself. The $25/month Pro plan is competitive and the integrated Supabase backend removes the biggest pain point of other tools. Best recommended for founder and non-technical builder audiences who want to ship without writing code.